Content marketing belongs in every stage of your B2B sales cycle. No matter how large, small, manual, or automated your sales approach is, strategically placed content can boost your efforts and maximize your ROI. Throughout the sales funnel and after the sale closes, here are some content ideas to get you started.
Whether you are launching new social media channels, reviving old ones, or putting more time and energy into your current outlets, social media is a lot of work for any sized B2B company. Signing up for a social media account is free but the time and resources needed to successfully run it is not. However, …
List of Free Social Media Resources For B2B Companies Read More »
Starting, scaling, or planning ahead your content operations can be a daunting task. You may have a host of unanswered questions like: Do we really need a content calendar? Where do we start? Is there one right way to do things? The answers to those questions are yes, right here, and no. This guide will help answer commonly asked questions surrounding B2B content calendars.
It’s important to recognize the differences between B2B PR vs advertising to understand which is right for your next marketing campaign.
If you opened up Twitter recently and saw an unfamiliar sight you are not alone. No, nothing is wrong with your account, instead you are looking at the latest Twitter feature known as “fleets”.
A common problem businesses face is where to pick up new B2B social media followers on a consistent basis. See where you can be asking for more followers.
If your company struggles to generate content you’re not alone. Thankfully there are simple steps you can take to help situate your company as a thought leader.
The hashtag permeates all facets of everyday life but nowhere is it more relevant than in social media. To help understand where to use social media hashtags let’s take a look back to the origin of the social media staple.
When was the last time you revisited your B2B marketing strategy? For instance what percentage of your marketing mix involves online mentions in digital publications?
More leads, lower costs, and everyone else is doing it? If you’re ready to start content marketing the good news is that this isn’t rocket science and there are plenty of examples to pull inspiration from.