At the outset, generating social media content may seem like a monumental task. What to post, how often to post, and where to post are all important questions to ask. The answers, however, are already in front of you. It’s important to remember that content can take many shapes, forms, and sizes. A …
Why Finding Social Media Content Is Easier Than You Think Read More »
Social media has introduced a whole host of new questions to the modern marketer. The two biggest that come up time and time again are should your business be on social media, and how do you track social media return on investment (ROI)? The short answer to the first question is yes, there are …
Since launching in May of 2003 LinkedIn has owned the market when it comes to business-to-business social networking. The site has experienced steady growth, boasting over 467 million users at the start of last year. Part of the reason for their continued success has been their ability to connect businesses with each other through …
Running a business is hard work, especially for small business owners who frequently wear multiple hats at once. The excitement of a sale might quickly fade as timelines are set and deliverables have to be met to get the product out the door on time. Then as another sale comes in, the cycle repeats …
Whether you are a seasoned social veteran or still wet behind the ears, the thought of creating or using social media profiles for your business can be daunting. As a general rule of thumb you don’t want to take on more than you can handle. While it may seem like a good idea to …
What Social Media Profiles Are Right For Your Business? Read More »
Business-to-business marketers are often tasked with finding creative ways to educate customers on products and services with complex features and specifications. Although this is not a new challenge, in today’s digital age new technologies sometimes propose just as many new challenges as they do solutions. Whether it’s social media, content marketing, public relations, or email …
Social media gives businesses whole new avenues to communicate, gather and disperse information at little to no cost. For that alone every business should have a social media presence, however if you are still unsure as to why your business in particular needs an online identity here are a few more reasons: It Gives Your …
Why Businesses of all Shapes and Sizes Need Social Media Read More »
In today’s social universe it’s easier than ever to get your business, products and message out to the world with tools like email marketing, your business blog and social media. With the simple click of a button business owners and marketers alike can send content of all shapes and sizes out for all to see. …
We’re excited to announce that in 2018 we will be launching the official Wahl Marketing Blog! The blog will aim to help business owners, marketers and more get information and answer questions critical to the success of business-to-business companies in this new digital age. Where should businesses be spending time and resources online? How can social media to …